Local Blitz methodology
This article describes the approach Local Blitz says it takes to digital marketing. The principles below are the agency’s own statements, attributed to its website; they are not independent assessments.
Digital Marketing Done Right
Local Blitz’s slogan is “Digital Marketing Done Right”. The agency says the phrase means taking “a data-driven and scientific approach”, letting “the data tell us what to do”, and building custom solutions instead of “pre-planned cookie cutter packages”.[1] Its About page adds that there are “no short term goals, only long term strategies”, and says marketing methods are tested on its own websites before being used for clients.[2] On its local SEO page, it describes “Adaptive Thinking based on Data, not blog posts”: basing strategy on data and results rather than industry trends.[3]
The four-stage process
The agency calls its general method “The Local Blitz Super Powered Process”:[4]
| Stage | Description |
|---|---|
| 1. Discovery | Establishing what the client is trying to accomplish. “No cookie-cutter packages, simply custom solutions.” |
| 2. Strategize | Choosing the traffic channels, KPIs and analytics tools. |
| 3. Implement | Putting the resulting playbook into action. |
| 4. Review | Constant review, because “a stagnant plan is never going to work”. |
Local SEO process
For SEO, the agency publishes a similar four-phase sequence: market analysis (understanding regional dynamics), project planning, implementation of strategy, and constant review, with adaptation “based on recent SERP updates”.[3] It calls the Google Business Profile “a premier lead source for numerous local businesses” and lists lead tracking as a core part of the work.[3] In its FAQ, the agency says SEO suits long-term growth and PPC suits immediate visibility, and that it combines the two when appropriate.[5]
Search-based and interruption marketing
Local Blitz says one of the first things it does with a new client is explain the difference between search-based marketing, where people use search engines to solve a problem they have, and interruption marketing, which creates awareness on platforms such as Facebook. It says both work, but one is usually the better place to start.[6]
Transparency and reporting
The agency says it identifies KPIs with each client at the start of a project and reports on key metrics such as lead flow and lead sources. For lead generation campaigns, it says it tracks every lead “from click to call”.[1] Its FAQ says SEO success is measured by keyword rankings, organic traffic, user behavior and conversions, with monthly reports and regular check-ins.[5] Local Blitz attributes having clients who have stayed with it for more than five years to this focus on communication and transparency.[1]
Client selection
Local Blitz says that if it does not believe it can get results for a business, it will not take the business on as a client and will point it to someone better suited.[1] Co-founder Nick Bennett is quoted as saying the agency is “selective about who we will and won’t take on as clients”.[2] For co-founder Simon White’s personal approach to local SEO, AEO/GEO and penalty recovery, see Simon White: Methodology on SimonWhite.wiki.
References
All sources retrieved 28 September 2026.
- ^ a b c d "Local Blitz | Digital Marketing in Indianapolis and San Diego". Local Blitz (localblitz.com).
- ^ a b "About Local Blitz – A Top Rated Digital Marketing Company". Local Blitz (localblitz.com).
- ^ a b c "Local SEO Experts – Proven Results, No Reselling". Local Blitz (localblitz.com).
- ^ "Custom Marketing Solutions with Local Blitz Strategies" (Our Process). Local Blitz (localblitz.com).
- ^ a b "FAQs: Common Questions About Our SEO and PPC Services". Local Blitz (localblitz.com).
- ^ "Case Studies". Local Blitz (localblitz.com).